Mike Froud of Ovivo and Alison Burgess of Gallagher Re

Mike Froud, Senior Vice President of Ovivo, and Alison Burgess, Head of Marketing at Gallagher Re discuss how Brand Architects' unique branding methodology delivered new value

Business scenarios

An organisation requiring a new name? A business being acquired, merged or demerged? A PE professional with a buy & build or turnaround strategy? An MBO team requiring expert help to meet objectives? A business preparing for investment or to IPO? An under-performing business? A business with ambitious growth plans?

We had a transforming acquisition involving two brands with over 100 years of heritage between the businesses. How could we create a new brand that everyone could align behind - that was the essence of the project I brought to Brand Architects.

Mike Froud, Senior Vice President of Ovivo

Business Deconstruction

Market and competitor audit
Culture and value assessment
Stakeholder insight
Brand architecture and portfolio

Brand Reconstruction

Brand developement and definition
Business naming

Brand Execution

Messaging and marketing strategy
Stakeholder engagement strategy
Content strategy
Launch strategy

Organisational Brand Alignment

A robust methodology

Our branding services have been designed to support, inspire and focus the aspirational businesses we work with, what ever stage of their journey they may be at. We see each individual service as a part of a whole: invaluable as an individual service, but ultimately part of a methodology that, from end to end, works holistically to deconstruct your existing business with in-depth analysis, reconstruct it with a powerful and strategic creative platform, and execute it with fast-to-market brand strategies that deliver on time and on budget.

However clear or intrepid the path ahead, we work with you to push your business to its limits: digging deeper to discover what makes it great, and commercialising this uniqueness with analytical objectivity and inspiring creativity. Our methodology is focused at every stage on delivering:

Market & Competitor Audit	Brand Development & Definition	Messaging & Marketing Strategy
Culture & Values Assessment	Business Naming	Stakeholder Engagement Strategy
Stakeholder Insight		Content Strategy
Brand Architecture & Portfolio		Launch Strategy

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