Every worthy agency possesses its own project process where some will force their way of working with clients. The Brand Architects is different in that it will adapt its process to suit the market place in question and indeed the client.

The Brand Architects have developed a Perfect Fit branding process to ensure an effective brand is created based on comprehensive internal and external research and a sound rationale, resulting in a brand that can communicate through a variety of marketing tools, its values and position.

In short a successful brand.

The Perfect Fit branding process comprises four stages,
INFORMATION HARVEST Evaluation
VISUAL ARTICULATION Brand Development
BRAND REALISATION Defining the Brand
IMPLEMENTATION Production of marketing material

Evaluation is the first stage in the branding process and involves understanding internal and external perceptions of the current brand and the dynamics of the marketplace. In the second stage of the branding process, Brand Development, we apply this learning to the brand and create a summation of the new brand. The third stage defines the brand and all it's elements and the final Implementation stage involves applying the brand created to the design and production of all communications material to produce synergistic and effective marketing collateral.

Throughout this process client involvement and feedback is essential. The Brand Architects develop close, honest and open working relationship with clients to ensure the branding process runs smoothly and effectively.