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Whether you are a corporate undergoing change, a business with numerous NPD projects, or need urgent help with internal name generation, Brand Architects Naming have the methodology to create and build a sustainable name that is legally defendable and can operate across territories.
Our “Perfect Fit” model comprises six phases and can be tailored to suit the projects requirements. 
Selection & Articulation
Naming rules are developed throughout the Naming Strategy and Creative Exploration & Refinement phases, these rules help define a selection matrix by which we can rate names as to their suitability to the project. Once a shortlist has been selected they can be visually and verbally articulated.
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Naming Expertise
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