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Whether you are a corporate undergoing change, a business with numerous NPD projects, or need urgent help with internal name generation, Brand Architects Naming have the methodology to create and build a sustainable name that is legally defendable and can operate across territories.

Our “Perfect Fit” model comprises six phases and can be tailored to suit the projects requirements.

naming strategy creative exploration and refining trademarking linguistic screening selection and articulation market research
Linguistic Screening

Although naming problems due to linguistic issues are amusing to recall they also illustrate a lack of due diligence on behalf of the principle organisation. In our global economy a name must be able to operate on a multi-territory basis.

Our network of native speaking linguistic experts is truly global covering all major International and European languages as well as hundreds of obscure and little known dialects. We will screen your names to ensure that they are exportable.

Global Linguistic Network

Country name

Main languages spoken

Afghanistan

Pashtu, Dari Persian, other Turkic and minor languages

Albania

Albanian (Tosk is the official dialect), Greek

Algeria

Arabic (official), French, Berber dialects

Andorra

Catalán (official), French, Castilian, Portuguese

Angola

Portuguese (official), Bantu and other African languages

Antigua and Barbuda

English (official), local dialects

Argentina

Spanish (official), English, Italian, German, French

Armenia

Armenian 96%, Russian 2%, other 2%

Australia

English, native languages

Austria

German 98% (official nationwide); Slovene, Croatian, Hungarian (each official in one region)

Azerbaijan

Azerbaijani Turkic 89%, Russian 3%, Armenian 2%, other 6% (1995 est.)

Bahamas
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English (official), Creole (among Haitian immigrants)

Bahrain

Arabic, English, Farsi, Urdu

Bangladesh

Bangla (official), English

Barbados

English

Belarus

Belorussian (White Russian), Russian, other

Belgium

Dutch (Flemish) 60%, French 40%, German less than 1% (all official); legally bilingual (Dutch and French)

Belize

English (official), Spanish, Mayan, Garifuna (Carib), Creole

Benin

French (official), Fon, Yoruba, tribal languages

Bhutan

Dzongkha (official), Tibetan dialects (among Bhotes), Nepalese dialects (among Nepalese)

Bolivia

Spanish, Quechua, Aymara (all official)

Bosnia and Herzegovina

Bosnian, Croatian, Serbian (all official)

Botswana

English (official), Setswana

Brazil

Portuguese (official), Spanish, English, French

Brunei Darussalam

Malay (official), English, Chinese

Bulgaria

Bulgarian; secondary languages strongly correspond to ethnic breakdown

Burkina Faso

French (official); native African (Sudanic) languages 90%

Burundi

Kirundi and French (official), Swahili

Cambodia
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Khmer (official), French, English

Cameroon

French, English (both official); 24 major African language groups: Bamoun, spoken by 215.000 people; Ewondo, spoken by 577,700 people; Bulu (Boulou) spoken by 174.000 people;Eton spoken by 52,000 people

Canada

English 59.3%, French 23.2% (both official); other 17.5%

Cape Verde

Portuguese, Criuolo

Central African Republic

French (official), Sangho (lingua franca, national), tribal languages

Chad

French, Arabic (both official); Sara; more than 120 languages and dialects

Chile

Spanish

China

Standard Chinese (Mandarin/Putonghua; for example spoken in Beijing), Yue (Cantonese), Wu (Shanghaiese), Minbei (Fuzhou), Minnan (Hokkien-Taiwanese), Xiang, Gan, Hakka dialects, minority languages

Colombia

Spanish

Comoros

Arabic and French (both official), Shikomoro (Swahili/Arabic blend)

Congo, Republic of

French (official), Lingala, Monokutuba, Kikongo, many local languages and dialects

Congo, Democratic Republic of the

French (official), Lingala, Kingwana, Kikongo, Tshiluba

Costa Rica

Spanish (official), English

Côte d'Ivoire

French (official) and African languages (Diaula esp.)

Croatia

Croatian 96% (official), other 4% (including Serbian, Italian, Hungarian, Czech, Slovak, German)

Cuba

Spanish

Cyprus

Greek, Turkish (both official); English

Czech Republic

Czech

Denmark
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Danish, Faeroese, Greenlandic (Inuit dialect), German; English is the predominant second language

Djibouti

French and Arabic (both official), Somali, Afar

Dominica

English (official) and French patois

Dominican Republic

Spanish

East Timor
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Tetum, Portuguese (official); Bahasa Indonesia, English; other indigenous languages, including Tetum, Galole, Mambae, and Kemak

Ecuador

Spanish (official), Quechua, other Amerindian languages

Egypt

Arabic (official), English and French widely understood by educated classes

El Salvador

Spanish, Nahua (among some Amerindians)

Equatorial Guinea

Spanish, French (both official); pidgin English, Fang, Bubi, Ibo

Eritrea

Afar, Arabic, Tigre and Kunama, Tigrinya, other Cushitic languages

Estonia

Estonian (official), Russian, Ukrainian, Finnish, other

Ethiopia

Amharic (official), Tigrigna, Orominga, Guaragigna, Somali, Arabic, English, over 70 others

Fijireturn to top

English (official), Fijian, Hindustani

Finland

Finnish 93.4%, Swedish 5.9% (both official); small Sami- (Lapp) and Russian-speaking minorities

France

French

Gabon
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French (official), Fang, Myene, Bateke, Bapounou/Eschira, Bandjabi

Gambia, The

English (official), Mandinka, Wolof, Fula, other indigenous

Georgia

Georgian 71% (official), Russian 9%, Armenian 7%, Azerbaijani 6%, other 7% (Abkhaz is the official language in Abkhazia)

Germany

German

Ghana

English (official), African languages (including Akan, Moshi-Dagomba, Ewe, and Ga)

Greece

Greek 99% (official)

Grenada

English (official), French patois

Guatemala

Spanish 60%, Amerindian languages 40% (23 officially recognized Amerindian languages, including Quiche, Cakchiquel, Kekchi, Mam, Garifuna, and Xinca)

Guinea

French (official), native tongues (Malinké, Susu, Fulani)

Guinea-Bissau

Portuguese (official), Criolo, African languages

Guyana

English (official), Amerindian dialects, Creole, Hindi, Urdu

Haiti
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Creole and French (both official)

Honduras

Spanish (official), Amerindian dialects; English widely spoken in business

Hungary

Magyar (Hungarian), 98.2%; other, 1.8%

Iceland
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Icelandic, English, Nordic languages, German widely spoken

India

Hindi (official), English (official), Bengali, Gujarati, Kashmiri, Malayalam, Marathi, Oriya, Punjabi, Tamil, Telugu, Urdu, Kannada, Assamese, Sanskrit, Sindhi (all recognized by the constitution). Dialects, 1,600+

Indonesia

Bahasa Indonesia (official), English, Dutch, Javanese, and more than 580 other languages and dialects

Iran

Persian and Persian dialects 58%, Turkic and Turkic dialects 26%, Kurdish 9%, Luri 2%, Balochi 1%, Arabic 1%, Turkish 1%, other 2%

Iraq

Arabic (official), Kurdish (official in Kurdish regions), Assyrian, Armenian

Ireland

English, Irish (Gaelic)

Israel

Hebrew (official), Arabic, English

Italy

Italian (official); German-, French-, and Slovene-speaking minorities

Jamaicareturn to top

English, Jamaican Creole

Japan

Japanese

Jordan

Arabic (official), English

Kazakhstan
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Kazak (Qazaq, state language) 64.4%; Russian (official, used in everyday business) 95% (2001 est.)

Kenya

English (official), Swahili (national), and several other languages spoken by 25 ethnic groups

Kiribati

English (official), I-Kiribati (Gilbertese)

Korea, North

Korean
(until further notice we cannot do LCs in North Korea)

Korea, South

Korean, English widely taught

Kuwait

Arabic (official), English

Kyrgyzstan

Kyrgyz, Russian (both official)

Laos
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Lao (official), French, English, various ethnic languages

Latvia

Latvian (official), Lithuanian, Russian, other

Lebanon

Arabic (official), French, English, Armenian

Lesotho

English, Sesotho (both official); Zulu, Xhosa

Liberia

English 20% (official), some 20 ethnic-group languages

Libya

Arabic, Italian and English widely understood in major cities

Liechtenstein

German (official), Alemannic dialect

Lithuania

Lithuanian (official), Polish, Russian

Luxembourg

Luxermbourgish (national) French, German (both administrative)

Macedonia
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Macedonian 68%, Albanian 25% (both official); Turkish 3%, Serbian 2%, other 2%

Madagascar

Malagasy and French (both official)

Malawi

English and Chichewa (both official), others important regionally

Malaysia

Bahasa Melayu (Malay, official), English, Chinese dialects (Cantonese, Mandarin, Hokkien, Hakka, Hainan, Foochow), Tamil, Telugu, Malayalam, Panjabi, Thai; several indigenous languages (including Iban, Kadazan) in East Malaysia

Maldives

Maldivian Dhivehi (official); English spoken by most government officials

Mali

French (official), Bambara 80%, numerous African languages

Malta

Maltese and English (both official)

Marshall Islands

Marshallese (two major dialects from the Malayo-Polynesian family), English (both official); Japanese

Mauritania

Hassaniya Arabic, Wolof (both official); Pulaar, Soninke, French

Mauritius

English, French (both official); Creole, Hindi, Urdu, Hakka, Bojpoori

Mexico

Spanish, various Mayan, Nahuatl, and other regional indigenous languages

Micronesia

English (official, common), Chukese, Pohnpeian, Yapase, Kosrean, Ulithian, Woleaian, Nukuoro, Kapingamarangi

Moldova

Moldovan (official; virtually the same as Romanian), Russian, Gagauz (a Turkish dialect)

Monaco

French (official), English, Italian, Monégasque

Mongolia

Mongolian, 90%; also Turkic and Russian (1999)

Morocco

Arabic (official), Berber dialects, French often used for business, government, and diplomacy

Mozambique

Portuguese (official), Bantu languages

Myanmar

Burmese, minority languages

Namibia
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English 7% (official), Afrikaans common language of most of the population and about 60% of the white population, German 32%, indigenous languages: Oshivambo, Herero, Nama

Nauru

Nauruan (official), English

Nepal

Nepali 90% (official), over 40 other languages and major dialects, English (1995)

The Netherlands

Dutch, Frisian (both official)

New Zealand

English, Maori (both official)

Nicaragua

Spanish (official); English and indigenous languages on Atlantic coast

Niger

French (official), Hausa, Djerma

Nigeria

English (official), Hausa, Yoruba, Ibo, Fulani, and more than 200 others

Norway

Bokmål Norwegian, Nynorsk Norwegian (both official); small Sami- and Finnish-speaking minorities

Oman
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Arabic (official), English, Baluchi, Urdu, Indian dialects

Pakistan
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Punjabi 48%, Sindhi 12%, Siraiki (a Punjabi variant) 10%, Pashtu 8%, Urdu (official) 8%, Balochi 3%, Hindko 2%, Brahui 1%, English, Burushaski, and others 8%

Palau

English (official everywhere); Palau (official in all states but those following); Sonsoralese (official in Sonsoral); Tobi (official in Tobi); Angaur and Japanese (official in Angaur)

Panama

Spanish (official), English 14%, many bilingual

Papua New Guinea

Tok Pisin (Melanesian Pidgin, the lingua franca), Hiri Motu (in Papua region), English 1–2%; 715 indigenous languages

Paraguay

Spanish, Guaraní (both official)

Peru

Spanish, Quéchua (both official); Aymara; many minor Amazonian languages

The Philippines

Filipino (based on Tagalog), English (both official); eight major dialects: Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinense

Poland

Polish

Portugal

Portuguese (official), Mirandese (official, but locally used)

Qatar
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Arabic (official); English a common second language

Romania
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Romanian (official), Hungarian, German

Russia

Russian, others

Rwanda

Kinyarwanda, French, and English (all official); Kiswahili in commercial centers

St. Kitts and Nevis
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English

St. Lucia

English (official), French patois

St. Vincent and the Grenadines

English, French patois

Samoa

Samoan, English

San Marino

Italian

São Tomé and Príncipe

Portuguese (official)

Saudi Arabia

Arabic

Senegal

French (official); Wolof, Pulaar, Jola, Mandinka

Serbia and Montenegro

Serbian (official) 95%, Albanian 5%

Seychelles

Seselwa Creole, English, French (all official)

Sierra Leone

English (official), Mende, Temne, Krio (lingua franca)

Singapore

Malay (national), Mandarin Chinese, Tamil, English (all official)

Slovakia

Slovak (official), Hungarian

Slovenia

Slovenian 92%, Croatian & Serbian 6.2%, other 1.8%

Solomon Islands

English 1%–2% (official), Melanesian pidgin (lingua franca), 120 indigenous languages

Somalia

Somali (official), Arabic, English, Italian

South Africa

Afrikaans, English, Ndebele, Pedi, Sotho, Swazi, Tsonga, Tswana, Venda, Xhosa, Zulu (all 11 official)

Spain

Castilian Spanish 74% (official nationwide); Catalan 17%, Galician 7%, Basque 2% (each official regionally)

Sri Lanka

Sinhala 74% (official and national), Tamil 18% (national), other 8%; English is commonly used in government and spoken competently by about 10%

Sudan

Arabic (official), Nubian, Ta Bedawie, diverse dialects of Nilotic, Nilo-Hamitic, Sudanic languages, English

Suriname

Dutch (official), Surinamese (lingua franca), English widely spoken, Hindustani, Javanese

Swaziland

English, Swati (Siswati) (both official)

Sweden

Swedish, small Sami- and Finnish-speaking minorities

Switzerland

German 63.7%, French 12.9%, Italian 7.6%, Romansch 0.6% (all official); other 8.9%

Syria

Arabic (official); Kurdish, Armenian, Aramaic, Circassian widely understood; French, English somewhat understood

Taiwan
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Chinese (Mandarin, official), Taiwanese (Min), Hakka dialects

Tajikistan

Tajik (official), Russian widely used in government and business

Tanzania

Swahili, English (both official); Arabic; many local languages

Thailand

Thai (Siamese), English (secondary language of the elite), ethnic and regional dialects

Togo

French (official, commerce); Ewé, Mina (south); Kabyé, Cotocoli (north); and many dialects

Tonga

Tongan (an Austronesian language), English

Trinidad and Tobago

English (official), Hindi, French, Spanish, Chinese

Tunisia

Arabic (official, commerce), French (commerce)

Turkey

Turkish (official), Kurdish, Arabic, Armenian, Greek

Turkmenistan

Turkmen 72%; Russian 12%; Uzbek 9%, other 7%

Tuvalu

Tuvaluan, English, Samoan, Kiribati (on the island of Nui)

Uganda
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English (official), Ganda or Luganda, other Niger-Congo languages, Nilo-Saharan languages, Swahili, Arabic

Ukraine

Ukrainian, Russian, Romanian, Polish, Hungarian

United Arab Emirates

Arabic (official), Persian, English, Hindi, Urdu

United Kingdom

English, Welsh, Scots Gaelic

United States

English, sizable Spanish-speaking minority

Uruguay

Spanish, Portunol, or Brazilero

Uzbekistan

Uzbek 74.3%, Russian 14.2%, Tajik 4.4%, other 7.1%

Vanuatu
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Bislama (a Melanesian pidgin English), English, French (all 3 official); more than 100 local languages

Venezuela

Spanish (official), numerous indigenous dialects

Vietnam

Vietnamese (official); English (increasingly favored as a second language); some French, Chinese, Khmer; mountain area languages (Mon-Khmer and Malayo-Polynesian)

Yemen
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Arabic

Zambia
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English (official); major vernaculars: Bemba, Kaonda, Lozi, Lunda, Luvale, Nyanja, Tonga; about 70 other indigenous languages

Zimbabwe

English (official), Shona, Ndebele (Sindebele), numerous minor tribal dialects