Brand Architects Naming

Our approach is to use branding as a tool for naming through our “Perfect Fit” naming methodology. This allows names to be creatively explored and articulated, linguistically screened and legally checked but always rationalised back to the original objectives.

Our expertise and experience enables us to create compelling brand names. We offer the full range of naming services including company naming, where the name is the verbal identity of the business; product and service naming including defining names, taglines and relationship statements for portfolios of products or services; through to name creation for new ventures or names to communicate the vision of a newly merged business.

	A Robust Methodology
	Whether you are a corporate undergoing change, a business with numerous NPD projects, or need urgent help with internal name generation, Brand Architects Naming have the methodology to create and build a sustainable name that is legally defendable and can operate across territories.

	What our clients say
	Transferring brand equity from three names into one
	“Another critical success factor was the robust methodology. We could rationalise the brand look and brand name. The process itself delivered a brand name and brand concept that was relevant and worked very well.”

	News: What´s in a word?
	Luxury car market develop new credit crunch lexicon
	As the credit crunch bites luxury car manufacturers in the US such as Lexus, Audi and Mercedes-Benz are taking a different approach...
	An untapped culture for brand namers
	As the world’s third most popular language…. the word Arabic conjures a huge range of exotic, ancient and complex associations… Is this a missed opportunity? Could our brands benefit by drawing upon at least some of the rich heritage and linguistic and cultural associations offered by Arabic..
	“You got weather?"
	In naming, the brief is often to find a single word/set of words which can reflect the brand, service or proposition uniformly right across the globe. Such is the ambition of globalisation. And yet different cultures..
	The Increasing Meanings of “Recession”
	“Recession” has taken on an additional role in naming terms this week as a new study has revealed that there is a direct correlation between economic recession and the state of our diets.