Brand Architects Naming

We combine creativity and strategic thinking to create compelling names and taglines that support services, products and businesses. Our team are driven by an interest in naming and branding.

Our naming specialists help define the naming strategy and understand the role of the name. The creative team work with the namers to create a visual expression that really defines the name and what it stands for. Located across the world, the linguistic team work closely with the namers and verify the word across a range of territories. Our team is dedicated to finding names with perfect fit.

	A Robust Methodology
	Whether you are a corporate undergoing change, a business with numerous NPD projects, or need urgent help with internal name generation, Brand Architects Naming have the methodology to create and build a sustainable name that is legally defendable and can operate across territories.

	What our clients say
	Transferring brand equity from three names into one
	“Another critical success factor was the robust methodology. We could rationalise the brand look and brand name. The process itself delivered a brand name and brand concept that was relevant and worked very well.”

	News: What´s in a word?
	Luxury car market develop new credit crunch lexicon
	As the credit crunch bites luxury car manufacturers in the US such as Lexus, Audi and Mercedes-Benz are taking a different approach...
	An untapped culture for brand namers
	As the world’s third most popular language…. the word Arabic conjures a huge range of exotic, ancient and complex associations… Is this a missed opportunity? Could our brands benefit by drawing upon at least some of the rich heritage and linguistic and cultural associations offered by Arabic..
	“You got weather?"
	In naming, the brief is often to find a single word/set of words which can reflect the brand, service or proposition uniformly right across the globe. Such is the ambition of globalisation. And yet different cultures..
	The Increasing Meanings of “Recession”
	“Recession” has taken on an additional role in naming terms this week as a new study has revealed that there is a direct correlation between economic recession and the state of our diets.