In the legal sector excellence and expertise are expected as the norm. So how does a prospective client select a firm if they all appear so similar? To stand out requires clear differentiation created through a strong, clearly defined brand - the essential tool in business development.

Often what is inside the firm is unique - its culture, ethos or vision but to take advantage of this, it must be articulated in a compelling and powerful way that can be easily understood internally and externally.

The perception a prospective client has of the firm is created from their understanding of its brand - its reputation. A strong brand will communicate the uniqueness of the firm, make complex propositions simple and make the intangible, the expertise of the firm - tangible and understandable.

Brands convey a promise, idea or expectation. A well defined brand makes a promise of certainty, acting as a badge of origin and a guarantee of a consistent experience. Clients want value for money and reassurance that they have made the right choice. This is particularly important when the service is intangible.

At Brand Architects we specialise in building brands that reflect a firm’s uniqueness and deliver the firms objectives. We undertake in-depth research within the firm to identify the vision, values, position and ultimately the firm´s essence - what makes it unique. We use our "Perfect Fit" model to reconstruct its brand to reflect its essence and articulate its competitive advantage. We are committed to creating a brand that resonates with the firm and that will become an invaluable tool for business development.

We also recognise that times are tough and the resources may not be available for a full branding project. In response, we have created a fast-to-market branding service to assist business development. It comprises five days intensive research, an audit of your mission, vision, strategy and communications, interviews with staff and clients concluding with a presentation of your brand’s strengths. This is then followed by a further intensive five day process to coach you to a solution and leave you with a clear implementation plan.

To discuss how we can help with business development through branding please call on

020 7960 4170 or email us at info@BrandArchitects.com