I chose Brand Architects because it gave me the business case for putting branding in front of the board. I wasn’t content with moving forward until I understood it and the board understood it, so the board understood they needed to invest in branding. Rather than ‘look and feel’ and fluffy communications, there were proper business-led strategic foundations that were part of the Brand Architects service and proposition.
Marketing Director - Totaljobs Group
Our Specific Services
At Brand Architects, we encourage our clients to take a holistic view of their organisation and consider branding as a tool that works most powerfully when working to drive alignment through all levels of their organisation.
However, we recognise that in some circumstances, certain issues, or the pressures of time, mean specific areas require immediate and expert attention. We have a broad variety of services that address specific needs of any organisation; in every case, we will bring precision, expert judgement and total commitment to ensure that the work we do for our clients delivers maximum shareholder value and long-term competitive advantage.
Our specialised services include:
- Brand Architecture to clarify relationships
- Portfolio Assessment and Management to focus resources
- Vision maps to articulate the strategy and vision
- Culture and Values Assessments to measure the soft asset of the business
- Brand Metrics to assess and review success
- Brand Guidelines to manage the brand as an asset
- Brand movies to help communicate, engage and motivate audiences
- Naming to represent the business, service or product
We also offer a holistic approach to branding known as our Organisational Brand AlignmentTM model which focuses on building brands that deliver business objectives.
