Brand Launches and Revitalisations

Branding for Launches and Revitalisations

We are proud of our expertise in both launching new brands and effectively revitalise established brands. Our established process produces real impact and value coupled with a faster return on investment.

Brand Launches

We understand that speed and timing are essential factors to the launch of a new brand in order to retain competitive advantage and respond to time-sensitive strategic issues. We provide dedicated project management throughout the branding process to ensure that all stages are delivered to schedule.

Working closely with our clients, we create authentic brands that anchor a business around what it does it best and resonate powerfully with employees and customers alike. Prior to the launch, we drive the brand through the structures of the business making it core to the decision making framework. This ensure that on every level the business is engaged, robust and ready to deliver the brand promise to all stakeholders. Building the brand into the business in this essential way transforms the branding process from a cosmetic activity to one that creates a deep structural change to the business, producing maximum value.

We provide full support working closely with the leadership team to initiate change and managing all elements of the branding process in the creation of the corporate identity, internal and external messaging and online and offline communications. We work in collaboration, often with non-marketing members of the management team, to create maximum impact at these crucial stages. We also provide our clients with a definitive set of brand guidelines in the form of a brand book, to provide thorough, detailed directions on all aspects of brand management to ensure consistent application across the organisation that will ultimately deliver and maintain brand equity.  

Brand Revitalisations

We also work with established brands to revitalise their strategic focus and identify their competitive advantage. We conduct in-depth assessments of market landscapes, changing trends and recurring messages to gauge where niche opportunities lie and confirm any necessary service/product portfolio management changes that may need to be implemented through the organisation.

Having established the current market landscape, we work from the inside out to identify core strengths and cultural traits in order to ensure that the existing brand is structured around the business, its essential assets for natural resilience and maximum brand equity in a challenging market.  With our rigorous processes, we realign the business behind the new brand strategy by building its objectives through every level of the business with a thorough programme of brand engagement. This ensures the strategy is embraced and implemented across all departments and processes.

We provide full support for all revitalised brand communications, internal and external, online and offline, for maximum efficacy throughout the branding process.