Testimonials

Our clients discuss the challenges of finding a new name, the surrounding implications and the value the Brand Architects process brought to navigating through these issues.

The effect of the new brand on both internal and external audiences.

The valuable role the brand book now plays in understanding the New Scientist brand and communicating this both internally and externally.

Working with Brand Architects and how the Organisational Brand Alignment process works.

The value Brand Architects provides in turning strategic talk into visual to help in the brand development process and the development of the brand strategy

The issues involved in creating a consistent brand across Europe while retaining brand equity.

Branding as a fundamental business tool for delivering real value to the business

The benefits of working with Brand Architects and the challenges involved.

The pride in launching a new brand that has been developed with real rigour.

The value of building a strong brand in the professional services sector.

The effect of branding on the internal culture in binding everyone together.

Using a brand movie to communicate complex messages to the senior management team.

How the Brand Architects approach varied from that expected.

How branding has added real shareholder value.

Defining brand positioning to avoid cannibalisation of other brands in the portfolio

Using a brand movie to engage and communicate key brand messages.