I think one of the key things that Brand Architects offer in the branding process is credibility with the management team. They don’t come across as fluffy creative types, I work in a professional services environment and I think branding is a little less well understood than it might be in more consumer brands. We have to work with people that the management team are going to respond to and respect and have that sort of credibility. Being able to get up to speed quite quickly in terms of understanding the business and how it works and the sort of dynamics that are played there.
Head of Marketing - Gallagher Re
"What has impressed me about with working with Brand Architects in comparison with other brand consultancies is the way they are able to relate to you at a senior level in an organisation to really get under the skin of what your trying to do. There is a very strong intellectual challenge and a very strong probe of what your thinking is and that enables you to pull out great solutions, in my experience you don’t always get that in particular the larger ones."
Former Chief Exective - Nuffield Proactive Health
Our Team
At Brand Architects we understand that the success or failure of a new brand is a challenge for any organisation. It is also a career defining moment for the person tasked with achieving it. We treat every project as a privilege and not a right; we never take our clients and their faith in us for granted, and we aim to constantly demonstrate that the success of your business is as important to us as it is to you. We take a genuine interest in every business we come across - its aims, ambitions, culture and leadership – and this curiosity allows us to get under the skin of the businesses we work with. We work closely with our clients to challenge assumptions, share concerns, and form new solutions. It’s a rigorous process, and we have always found the best results come from working with ambitious leaders who want to take the momentum of change and create something new in their marketplace.
We are not afraid of hard work, or of asking the difficult questions. Our process is collaborative and iterative, and the premium we place on this ensures that the solutions we propose will never be forced. The brands we create are authentic yet aspirational; both a true reflection of an organisation’s core qualities today, and an articulation of the fully aligned business they will become in the future. Our client relationships are built on trust and mutual respect.
Individual skills
Everyone in the team is committed to the creation of a brand with perfect fit to the business objectives.
The team comprises:
Consultants: to work with the management team at board level and really get under the skin of the business, creating the written articulation of the brand definition.
Creatives: to work with the consultant to visually define the brand and create brand themes that will be honed to form the final brand expression.
Project managers: to develop the brand across a range of platforms and ensure messaging and articulation are consistent.
Online and Offline designers and programmers: to create the brand book as the final articulation of the new brand and, if required, to implement the brand at launch across all platforms and all expressions as required.
Collectively responsible for results
We commit 100% to our clients. We go through the process with you to work from a position of true partnership. We work at senior level with a thorough understanding the nuances and politics that the branding process can create. We can negotiate these difficulties with professionalism to create a powerful brand – and we will challenge and interrogate until that brand is realised.
Ultimately, our role is that of brand advocates: we will do what is right – not what is easy – to liberate and protect the true value of our client’s brands. Over the years, we have been through this process numerous times; we firmly believe it is our job to offer support and guidance to our clients as we steer them through the difficult and sometimes confusing maze that branding can appear to be.
We are an international consulting firm who use power of branding to maximise value creation and strategic focus in periods of significant growth or change. Our processes have been developed over many years’ experience of working with some of the world’s most ambitious, talented and influential leaders of fast-growth organisations.
Our objective is to genuinely take the shareholder view, focussing our processes on creating real and long-term value.
