In this ever-changing online market, there has never been a more critical time in which to provide your customers with a wider choice of services in order to maintain interest and loyalty, as well as reasons to, not only visit your website, but to stay on it longer.

Since its conception only a few years ago, podcasting has taken off and evolved dramatically. As the internet has grown, so too have the number of media avenues open to people, with audio and video becoming increasingly popular. Your customers are now more discerning than ever and expect to see some form of interactive medium on your website. Your competitors are doing it, so why aren't you? Podcasting is a fast, easy, efficient and affordable way to distribute audio (Podcast) and video (Video Podcast) programmes online.

What is a Podcast?
A Podcast is a digital audio file that you can broadcast or listen to. They can be automatically downloaded to your computer or portable media player via the internet and allow you to listen to what you want, when you want.

They are a cost-effective medium allowing you to communicate directly with your customers in a personal and interactive way.

Podcasts have many uses: to inform, to educate, to sell, to persuade, to generate buzz, to encourage action etc.

Benefits:
• Instant
• Portable
• Always available
• Easily accessible
• Audio/video has unique capabilities - gives you a voice, more personable, creates emotion – warmth, passion, energy
• Attracts a new audience
• Captive audience - only people interested will download
• Creates trust and loyalty
• Efficient vehicle to respond directly to customers, address feedback

A Video Podcast offers the same benefits, plus the obvious visual advantage. The rising popularity of YouTube and video mobile phones means that Video Podcasts are an attractive communication medium.

WHO: We are industry professionals with more than 15 years broadcasting experience at both the BBC and commercial radio and TV networks.

WHAT: We produce high quality, professional and effective audio and video Podcasts tailor-made to meet your requirements and budget.

How Podcasting Can Work For You
Integrating Podcasting into your communications mix will complement your existing marketing activity.

More Effective - Podcast users only download podcasts they want to listen to. Therefore, you have a captive audience who are genuinely interested in your message.

Wider Audience - Podcasting is fast becoming a part of everyday life and introducing this medium can help attract a new audience.

Instant Distribution - The moment a Podcast is uploaded it is instantly available to all. No need to wait for printing, distribution or delivery.

Low Cost - You can reach a mass audience in a much more cost-effective way than other forms of traditional media.

Social Media- Podcasting is the ideal way of effectively marketing via the main social networks.

To discuss how we can help with business development through branding please call on 020 7557 9958 or email us at s.spence@BrandArchitects.com