Merger & acquisition and demerger

Every M&A or demerger is intended to successfully leverage synergies and create new shareholder value. As corporate culture defines everything from management style to operational design, employee satisfaction, and even the type of individual and calibre of talent you are able to attract as a business, smooth integration cultures is critical to ensure that 1+1>3.

• Brands account for nearly 10% of the value of M&A transactions1 (Badahir et al, The Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?)
• 67% of survey respondents cited cultural integration as the most important success factor in M&A³ (Economist Intelligence Unit 2006)

Enterprise Value Branding is a powerful tool to ensure the integration of two distinct cultures, or, equally, the division of a single culture into two separate entities. Enterprise Value Branding minimises risk and creates the desired synergistic effect. We work incisively with merging or demerging leadership teams to create a compelling brand built around:

• Common organisational strengths and characteristics
• Clarified strategic objectives
• A shared business vision

By clearly communicating the brand throughout the organisation, the culture is able to align faster behind the new business trajectory - free from confusion, inefficiencies and low employee morale. Aligned behind a strong brand and fully focused on its strategic objectives, corporate culture becomes a powerful asset for long term competitive advantage.