The Brand Architects look at Annual Reports as another branding and image opportunity. We often work with clients who are experiencing growth and rapid expansion - this means tailoring creative strategies to support this. For established brands it is fundamental that year on year design is consistent. Exploring totally new design solutions when identity, typography and grid issues have been established and communicated can dilute the brand and confuse the target audience. However we will continually find ways of refinement and improvement to visual and written content in support of the company goals and strategic direction that reflects year on year difference.

When faced with a new corporate brand, or one that is going through a period of dramatic change we then address the total challenge of the annual report and ensure that it is representative of the brand's distinctive personality.